ASIDES Dramaturgical Magazine and Performance Program CHALLENGE Combine the dramaturgical magazine and the performance program into one, multipage publication. SOLUTION A longer, more thoughtful publication given out to everyone who attends the show, providing larger...
User Group Meeting Email Invitation Cinemagraph CHALLENGE Client does not want to send typical physical postcard for event invite, wants to send captivating, unusual email. SOLUTION Create a cinemagraph for a graphic email and social media distribution with a subtle...
Web pagesProduct Offering Web Page Series CHALLENGE Create a web presence for product information and content. SOLUTION Designed templates for content based on new brand standards and web design best practices. PROCESS Initially intended as informational pages, this...
Theatre Posters These are the show posters for the main stage productions of Shakespeare Theatre Company in Washington, DC. My role in creating them included the graphic design and art direction. I developed concepts, wrote creative briefs and brand style guides,...
MedContacts Cold-Calling Email Campaign CHALLENGE Generate interest with potential customers for outbound calling product. SOLUTION Utilize email and landing page with strong call-to-action. PROCESS Provided copywriters with a template for content creation, then...
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