ASIDES
Dramaturgical Magazine and Performance Program
CHALLENGE
Combine the dramaturgical magazine and the performance program into one, multipage publication.
SOLUTION
A longer, more thoughtful publication given out to everyone who attends the show, providing larger readership for the articles and a more immersive experience for audience members.
PROCESS
Worked with the editorial staff and design team to combine production calendars and improve the layout, ultimately increasing readership and cutting total production time and cost.
SKILLS
InDesign
Photoshop
Illustrator
art direction
photography
typography
Client
Shakespeare Theatre Company
Chief Marketing Officer
Michael Porto
Creative Director
Christian Taylor-Low
Editorial Director
Heather C. Jackson
Illustration
Oberlander Group