Dramaturgical Magazine and Performance Program
Combine the dramaturgical magazine and the performance program into one, multipage publication.
A longer, more thoughtful publication given out to everyone who attends the show, providing larger readership for the articles and a more immersive experience for audience members.
Worked with the editorial staff and design team to combine production calendars and improve the layout, ultimately increasing readership and cutting total production time and cost.
Shakespeare Theatre Company
Chief Marketing Officer
Heather C. Jackson