Man of La Mancha

CHALLENGE

Identify, advertise, and sell tickets to stage production.

SOLUTION

Art direct and design key art in two phases: early season illustration and transition to full season photograph.

PROCESS

A year before production: brainstorm art concept and art direct illustrator. Two months before production: photograph the star actor and modify the key art according to the brand. Design all direct mail, web marketing, and print advertising.

SKILLS

InDesign Photoshop Illustrator art direction photography typography