Man of La Mancha
CHALLENGEIdentify, advertise, and sell tickets to stage production.
SOLUTIONArt direct and design key art in two phases: early season illustration and transition to full season photograph.
PROCESSA year before production: brainstorm art concept and art direct illustrator. Two months before production: photograph the star actor and modify the key art according to the brand. Design all direct mail, web marketing, and print advertising.
InDesign Photoshop Illustrator art direction photography typography
Shakespeare Theatre Company
Chief Marketing Officer