(619) 832-0465 chris@lowgraphic.com

Man of La Mancha

Key Art

CHALLENGE

Identify, advertise, and sell tickets to stage production.

SOLUTION

Art direct and design key art in two phases: early season illustration and transition to full season photograph.

PROCESS

A year before production: brainstorm art concept and art direct illustrator. Two months before production: photograph the star actor and modify the key art according to the brand. Design all direct mail, web marketing, and print advertising.

SKILLS

InDesign Photoshop Illustrator art direction photography typography

Client
Shakespeare Theatre Company

Chief Marketing Officer
Michael Porto

Art Director
Christian Taylor-Low

Illustration
Oberlander Group