Man of La Mancha
Key Art
CHALLENGE
Identify, advertise, and sell tickets to stage production.SOLUTION
Art direct and design key art in two phases: early season illustration and transition to full season photograph.PROCESS
A year before production: brainstorm art concept and art direct illustrator. Two months before production: photograph the star actor and modify the key art according to the brand. Design all direct mail, web marketing, and print advertising.SKILLS
InDesign Photoshop Illustrator art direction photography typography
Client
Shakespeare Theatre Company
Chief Marketing Officer
Michael Porto
Art Director
Christian Taylor-Low
Illustration
Oberlander Group