Design Conductor
Leads Campaign

CHALLENGE

Generate interest with potential customers for software product.

SOLUTION

Create a series of graphic-based emails using photos of “designers” at work with similar look and feel to project product message of making template software an easy solution for busy in-house design departments.

PROCESS

Searched for and obtained image usage rights for stock images to create a cohesive story. Used gradient overlays with brand colors to evoke a designerly sensibility. Built a landing page with content organization and prominent call to action.

SKILLS

Photoshop
InDesign
copy writing
WordPress
MyEmma
HTML

Client
edu Business Solutions

Vice President of Sales and Operations
Leeann Raymond

Graphic Design and Marketing Consultant
Christian Taylor-Low