Design Conductor
Leads Campaign
CHALLENGE
Generate interest with potential customers for software product.
SOLUTION
Create a series of graphic-based emails using photos of “designers” at work with similar look and feel to project product message of making template software an easy solution for busy in-house design departments.
PROCESS
Searched for and obtained image usage rights for stock images to create a cohesive story. Used gradient overlays with brand colors to evoke a designerly sensibility. Built a landing page with content organization and prominent call to action.
SKILLS
Photoshop
InDesign
copy writing
WordPress
MyEmma
HTML
Client
edu Business Solutions
Vice President of Sales and Operations
Leeann Raymond
Graphic Design and Marketing Consultant
Christian Taylor-Low